Briefs

SearchCRM reports that PeopleSoft Inc. is employing "customer behavior modeling" to help shift its analytics approach from descriptive to predictive.

The Pleasanton, Calif.-based enterprise applications provider included the first release of its customer behavior modeling (CBM) software in the latest iteration of its performance management suite. The company said the behavior modeling technology is designed to help customers gain a hold on trends as they emerge.

The application utilizes data mining technology to cull customer information from across an enterprise and pulls the results together to build individual profiles. The program is also built to analyze characteristics in the profiles and identify common elements or group customers together based on similarities.

(Editor: Does the use of CBM mean that predictive data mining technology is valuable, but the term "data mining" is no longer desirable?)

See full story at searchCRM.