Courses

SAS has teamed with CRM experts Michael Berry and Gordon Linoff of Data Miners to offer a three-day seminar entitled Customer Relationship Management Through Data Mining. (Full details at www.sas.com/bks/crm)

From this seminar, you will learn how to apply data mining at the critical points of customer lifecycle:

• Acquisition
• Retention
• Loyalty

• Increase customer lifetime value
• Segmentation of customers by profitability
• Segmentation of customers by risk of default/churn
• Integration of data mining into the full marketing process
• Increased wallet share

To register for this seminar click here and click the register button next to preferred date and location.