Jobs
From: Margaret Chu
Date: Thu, 09 May 2002 16:58:35 -0400
Subject: Bethpage, NY: Director of Campaign Design at Cablevision
Summary: The Director of Campaign Design is responsible for coordinating
and incorporating key campaign learning's into campaign designs and
tests so as to improve marketing profitability.
What We Do:
Cablevision Systems Corporation (NYSE: CVC) is one of the
nation's leading telecommunications and entertainment
companies. Headquartered in Bethpage, NY, Cablevision serves more than
3 million cable customers primarily in the New York Metropolitan Area.
We are currently seeking talented professionals to join our staff. Our
continued success and growth has produced the following opportunities:
Director of Campaign Design
Location: Bethpage, NY
Job Description:
The Director of Campaign Design is responsible for coordinating
and incorporating key campaign learning's into campaign designs and
tests so as to improve marketing profitability. This person is the
primary contact with other marketing groups and is the engine in
driving a continuous learning loop process. This includes
recommendations for campaign testing as well as ensuring tests are
correctly designed to create new customer insights. The major
components of this role are:
- Coordinate campaign results, research, competitive & market information to
incorporate learning's into campaigns.
- Develop valid campaign tests to ensure learning's are obtained; coordinate with
Campaign Execution Group.
- Ensure key marketing drivers (4P's) are tested in order to improve marketing ROI.
- Ensure business rules for customer contact strategies, as well as tests, are
coordinated across products.
- Act as primary contact regarding campaigns for Product Management and M&A.
Job Requirements:
- 5-8 years in Database Marketing, Product Management or equivalent.
- MBA preferred.
- Management of small team.
- Ability to juggle priorities in a highly dynamic environment.
- Extensive knowledge in experimental test design.
- Problem analysis and analytical capabilities.
- Knowledge of Database Marketing to include campaign management,
segmentation, modeling and analysis.
- Experience in Marketing and/or Product Management environments.
Cablevision offers a competitive compensation and benefits package. Please e-mail
your resume, cover letter, and salary requirements to: yhill@cablevision.com and
please include the position title in the subject line.
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