Briefs

Gnames Advantage selects KXEN's predictive modeling technology Managed lists improved for the targeting of direct marketing campaigns

San Francisco 21 October 2002: KXEN, the global analytic software company, today announced a partnership agreement with Gnames Advantage (Gnames), a full service direct media and marketing services company. By applying KXEN's predictive modeling technology, Gnames will be able to improve results for direct marketers using its managed lists and greatly enhance targeting capabilities and revenue.

KXEN has been installed at Gnames list fulfillment service bureau, where many of its managed lists are maintained. Using KXEN predictive analytics, Gnames will offer clients cost effective modeling, scoring and improved selection capability to deliver accurate results fast. The partnership agreement allows list users to be invoiced per thousand targeted names used. The list user therefore does not invest in a model creation with the usual up front commitment cost.

Roger Haddad, CEO, KXEN says: "Powered by KXEN's predictive modeling solution, Gnames can now offer a superior analytics service to accompany its managed lists. The end result will provide Gnames customers with improved targeting for direct marketing campaigns and enable better-informed decisions."

For further information, see www.kxen.com