Briefs

Dow Jones & Company Uses Application To Improve Understanding Of Customers And Content Use On The Wall Street Journal Online And Other Web Properties

BELLEVUE, WA -- (INTERNET WIRE) -- 11/04/2002 -- digiMine,™ Inc., the leader in data mining and analytic solutions for business users, announces today Customer Segment Manager. Customer Segment Manager is an innovative analytics solution that enables marketers to define specific customer groupings based on behavior and demographics, manage them over time and act with targeted marketing and customer communications. By providing relevant, accurate and timely customer intelligence, Customer Segment Manager helps marketing executives and CRM managers reduce costs and boost revenues through more precise marketing and customer service. With the launch of Customer Segment Manager, digiMine builds upon its suite of award-winning solutions and reinforces its commitment to enabling business managers to take action on their data for more profitable marketing, sales and service operations.

For additional information about Customer Segment Manager, visit www.digimine.com/solutions.