Courses

Presenter: Ed Hamburg, SPSS
Duration: 1 hr
Description: More effective targeting. Increased customer satisfaction. Reduced credit risk.
Website: http://spssevents.webex.com

In today's challenging financial services environment, the annual cost of customer "churn", or defection, can run into the hundreds of millions of dollars. And with loan defaults on the rise, financial institutions are under even greater pressure to remain profitable. As a whole, the industry is quickly acknowledging that the key to profitability lies with a better understanding of customers -- and potential customers.

So how are these organizations translating customer information into real profits? This is your opportunity to find out!

Hosted by SPSS Inc. CFO, Ed Hamburg, this timely and informative discussion will feature two innovative financial services firms who have leveraged the power of enterprise software solutions from SPSS Inc. Our featured speaker from BankFinancial, a Chicago-based financial institution, will share how they were able to reduce overall marketing costs while increasing customer acquisition, retention and satisfaction rates. Plus, learn how a large Tokyo-based personal-financing firm, has saved more than $10 million by uncovering relationships that effectively predict customer credit risk.

Mark your calendars for February 27th, 2003 at 11:00AM Central for this must-see event!