Briefs

Chicago, IL (March 4, 2003) -- Capitalizing on its 35-year history of providing market-leading analytics and customer data expertise, SPSS Inc. (Nasdaq: SPSS) today announced the release of SPSS PredictiveMarketing(tm), an automated predictive analytics application that helps marketers improve customer targeting and increase response rates.

SPSS PredictiveMarketing uses sophisticated analytics that automatically sift through volumes of customer data to find revealing patterns. A Web-based interface provides the results in easy-to-understand visual formats that enable marketers to predict which customers will respond, purchase and churn. Designed to accommodate a range of user skill levels, SPSS PredictiveMarketing puts advanced analytics directly into the hands of marketers.

The Pep Boys - Manny, Moe & Jack (NYSE: PBY), the nation's leading automotive aftermarket retail and service chain, is one of the first clients to use this new solution. Pep Boys is using SPSS PredictiveMarketing to improve customer satisfaction by better understanding their customer's interests and purchasing behavior.

For more information, visit the SPSS Web site at http://www.spss.com/predictivemarketing/