Courses

How are today's leading organizations translating their Web data into real ROI results like improved e-commerce transaction models, increased customer loyalty and better campaign effectiveness? More importantly, what lessons can your company learn from them? This is your chance to find out!

SPONSORED BY: SPSS

Right From Your Desktop!
Thursday, March 20
12:00 noon Eastern Time, 9:00 a.m. Pacific Time
Web: http://www.internetworld.com/webseminar/rapid_roi/

Moderated by:
Phil Ripperger, Publisher, Internet World

PRESENTERS:
Kurt Schlegel, Research Director, Content & Collaboration, Meta Group
Jay Henderson, Senior Manager of Product Development, SPSS

To remain competitive, all facets of your company's Web site must be operationally efficient -- and have clear ROI measurements. Over time, most Web sites have developed complex and costly infrastructures, dynamic content, multiple revenue streams and personalization capabilities. All of these factors bring even more pressure to achieve a real return on investment. We all know there's tremendous value hidden in online customer data. But with the vast amounts of data available from online and offline sources, it can be hard to know where to begin.

During this informative discussion, you will learn how leaders in the retail, publishing and entertainment industries are using innovative technology solutions to answer some of the following business-critical questions:

Can we tell our CEO who our most loyal customers are? Why are so many people leaving our site without making a purchase? Are we investing in the right marketing campaigns? Are we paying for third-party content that nobody reads?

Join our panelists in this spirited discussion, which will examine the ways your company can drive profitability through Web-generated customer intelligence. You'll also have the opportunity to learn what your peers are thinking and ask the experts your most pressing questions.

Requirements: Telephone and Web connection. Participants will listen to a panel discussion via telephone, while simultaneously viewing a corresponding presentation online.

Participation in this seminar is free. Registrations are being accepted here on a first-come, first-served basis.

You will receive participation instructions immediately after registering by email and again one day prior to the seminar.

Space is limited! Make your reservation today.