Courses

Date and time: 4/15/2003, 10:00 am Pacific Standard Time (GMT -08:00, San Francisco)
Presenters: Geraldine Sullivan, Director of CRM, Pep Boys
Peter Fearey, Senior Director, Analytics - SPSS Inc.
Bob Wallach, Moderator, American Marketing Association

Web: http://webexevents.webex.com/webexevents/onstage/g.php?d=662025126
Duration: 1 hr

Description: Each time your organization reaches out to customers or prospects, you have a unique opportunity to effectively interact with them. Today, every marketing professional must be able to predict what their customers will do and when they will do it -- quickly and accurately.

Join representatives from the American Marketing Association and SPSS Inc. to learn how predictive analytics are helping top companies such as Pep Boys improve their focus - and success rate - in every customer interaction. This is a great opportunity for you to discover how leading marketing professionals are using predictive analytics to successfully

• Increase customer response rates to marketing campaigns
• Make more profitable decisions regarding cross-selling and retaining existing customers
• Improve decision making ability related to selecting new store locations
• Attract new customers
• Improve customer segmentation from a demographic and geographic perspective
• Predict who will churn and who will buy which products
• Improve decision making across multiple departments through the use and adoption of predictive analytics
• When you know what customers will do, you can apply that predictive intelligence to the get the right message, product or service to the right person at the right time -- and increase the return on your marketing investment.

This is a FREE Online event.