Courses

Predictive modeling is one of the most important business tools you can have. Learn how you can leverage customer intelligence and rich analytics to drive more effective marketing strategies ...

Thursday, May 29 - 11:30 a.m. - 12:30 p.m. ET/8:30 a.m. - 9:30 a.m. PT Click here for more information and to register: www.unicacorp.com/webinars/model_ls5/

Predictive modeling is one of the most important business tools you can have. Learn how you can leverage customer intelligence and rich analytics to drive more effective marketing strategies and yield maximum return on your marketing investment. We will demonstrate Affinium Model�, Unica's award-winning data mining application, and how it is used by organizations around the world to:

• Predict the monetary value and profitability of a particular customer over time,
• Identify and analyze the attributes that drive customer behavior,
• Prioritize offers for each customer and forecast what he or she is most likely to purchase next, and
• Identify prospects who are most likely to become valuable customers.