Briefs

London 6 May 2003 - Qbase Data Services Ltd, a provider of data management solutions, has teamed with KXEN, the global predictive analytic software company. Qbase is providing the KXEN Analytic Framework within its data analytics service, as part of a consulting license and reselling agreement.

Using KXEN's predictive modelling technology, Qbase are more accurately identifying prospects and providing additional insight to help develop its' customer's direct marketing campaigns, and ultimately increase response rates. KXEN is also being used to develop lapsing / defection models to reduce churn rates and to create enquirer propensity scoring models.

Mark Robinson, Commercial Director, says: "Datamining is crucial to our clients to enable customer insight driven marketing. With tightening budgets, our clients understand that the way to increase ROI is to replace the scatter-gun approach with focused, targeted and intelligent communication."

For more information, see www.kxen.com .