Software

New Version Provides Powerful Behavior Forecasting and Effortless Deployment

SAN FRANCISCO, LONDON, PARIS - June 24, 2003: KXEN, a global provider of predictive and descriptive analytic software, today announced the addition of three new components, in the latest offering of its Analytic Framework. The new release delivers more powerful behavioral modeling, forecasting capabilities, detection of population deviation, and greater interoperability and ease of deployment across the enterprise. It includes Unicode support for double-byte languages.

All components now support Unicode for all languages, and during scoring KXEN now detects population drift or deviation from the original modeled population.

Three new components are: KSC (KXEN Sequence Coder) -uses real-time behavioral data, like web click stream data, to build models from sequences of events to anticipate the next step. In comparison to traditional encoding analysis, KXEN is currently the only company that has the capability to handle thousands of additional variables resulting from all transitions. This enables improved personalization and targeting by distinguishing customers that bought the same products and same quantity but in a different order.

KMX (KXEN Model Export) - a unique offering in the analytic software industry, it allows model portability across different environments for easy enterprise-wide deployment. Models can be exported into scoring code, including SQL, SAS, C, JAVA, Visual Basic, and PMML formats that can be easily integrated into existing operational systems.

KTS (KXEN Time Series) - identifies trends, cycles and patterns. With three simple automated steps, users can specify the forecast range, build a model describing past trends, and predict future values in order to allocate appropriate resources. The software offers enhanced performance that enables businesses to refine and develop effective practices with real-time results.

KXEN's full suite of patented analytical software is easy to integrate into applications and specific industry solutions, including CRM, sales automation, supply chain management, network management, financial services, manufacturing, or any other business system where prediction and reliably understanding complex events will be beneficial.

For more information, visit www.kxen.com.