Briefs

London 21 July 2003 - Fuel Data Strategies (Fuel), a marketing communications planning and management consultancy, has teamed with KXEN, the global predictive analytic software company. The partnership enables Fuel to bridge the gap between the technical issues surrounding data and the innovative thinking required to drive profitable marketing strategy.

The experience, proficiency with data and strategic insight of Fuel is combined with the technical power of KXEN's predictive analytic software to achieve analysis efficiencies. KXEN delivers rapid and accurate models that provide Fuel with the intelligent insight to profitably use data across the marketing planning spectrum. Its customers benefit from improved targeting, acquisition, and development and retention programmes aimed at maximising profit.

James Harrison, partner, Fuel Data, says: " Previously our process towards analytics was a convoluted one, using various pieces of software, insight and experience. Using KXEN our analysis is done from one source, which generates fast, accurate and reliable results for behavioural understanding. This brings clarity to marketing decisions and drives relevant customer communication that will optimise revenues."

For further information, visit www.kxen.com.