Briefs

LONDON 21 October 2003 - KXEN's predictive modelling technology is being used to improve targeting for outbound telemarketing and to deliver better customer insight from market research, by Dutch-based market research firm, Interview-NSS, a subsidiary of SNT Group, an international provider of services in the field of Customer Relationship Management.

Interview-NSS is using predictive models, created by KXEN, to understand and identify which particular variables are among the highest predictors and key drivers for a positive sales response. This intelligence is used to enrich the data captured from market research and improves targeting for outbound telemarketing.

Harm Hartman, head of marketing science, Interview-NSS, says: "SNT, our parent company, wanted to turn the call centre environment into a profit centre. You can't treat all individuals the same, so there is no need to contact everyone on a call list. This just brings unnecessary costs and decreases productivity."

Hartman continues: "Using KXEN to profile the data in advance has enabled us to target individuals accurately and maximise call time - improving operational efficiency. We're now delivering better results and value to our customers by improving the sales conversion rates during outbound telemarketing."

For more information, visit www.kxen.com