Briefs

LONDON 4 December 2003 - KXEN, the global predictive analytic software company, has signed a technology partnership agreement with Marketing Databasics (MDB), a provider of customer relationship management services. Under the agreement MDB is integrating KXEN's predictive modelling technology within its product, the DataSteps Analyst's Workbench. ModelMaster is the branding for the new module. MDB will also resell KXEN's Analytic Framework for integration with customers' existing systems.

MDB's Workbench is powered by the high-speed Alterian platform and the addition of KXEN will assist the pre-processing of data and provide automated predictive analytic modelling and segmentation. The new solution will deliver unprecedented speed of analysis - delivering faster and more accurate information for MDB's clients to achieve more relevant and profitable marketing campaigns. The solution is targeted at both business and analytic users within customer insight and marketing departments. KXEN's technology is intuitively designed to give these decision makers an accurate prediction of their customers or prospects behaviour for more effective management.

KXEN's technology generates robust predictive models from large data sets more efficiently than traditional predictive analytics tools. MDB's customers will gain rapid access to customer analysis and usable insights, to target each process of the customer lifecycle - acquisition, retention and growth - appropriately.

For more information, visit www.kxen.com