Briefs

Feb 11, 2004 -- Sydney Morning Herald - Sydney,New South Wales,Australia

Criminal profiling technology used to hunt down backpacker murderer Ivan Milat is making its way into marketing as a way to identify and predict consumer purchasing patterns and media consumption habits.

NetMap, the company which developed the forensic software used by NSW Police to help find Milat, has entered a joint venture with database marketing company Torque and Nicolas Davie, the chief executive of Publicis Mojo.

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