Briefs

February 19 2004 -- by Anthony Plewes

Don't say data mining - it's about the business

Not long ago any discussion of data mining and CRM analytics would have made the average business executive's eyes glaze - data mining algorithms and OLAP seemed to belong firmly in the realm of the statistician.

But no longer. CRM analytics is big business. Gartner Group has identified customer service analytics as the fastest growing customer service application through 2005. And the tools for carrying out analysis have been taken out of the lab and given directly to line-of-business managers. No longer the preserve of the specialist, CRM analytics is "modelling for the masses", quips Dr Judy Bayer, NCR Teradata EMEA director for advanced analytics.

Here is the rest of the story.