Briefs

Among CIO magazine ENTERPRISE VALUE AWARDS: CONTINENTAL AIRLINES INC.

Winning system: Continental's enterprise data warehouse allows the airline to optimize revenue for each flight, target customer service improvements for its best customers and increase customer loyalty. The system also helps prevent fraud by identifying the same passenger booked on different flights and differentiating similar passenger profiles on the same flights.

Winning strategy: Put customers, particularly its most valuable customers, at the center of every business decision

System anatomy: Teradata database running on Unix OS; NCR servers; Hyperion business intelligence software; Teradata Warehouse Miner and SPSS Clementine for data mining

Business value: Continental experienced a $40 million increase in revenue in 2002 and had annual cost savings of $31 million. The system also prevented more than $15 million in fraud in 2001.

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