Briefs

CHICAGO, 04/26/04. Placing the power of predictive analytics right into the hands of marketers, SPSS Inc. (NASDAQ: SPSSE) announced today the launch of PredictiveMarketing™ 2.0, an application for campaign optimization and execution. PredictiveMarketing 2.0 is the first SPSS release featuring predictive analytic application technology from DataDistilleries, a Netherlands-based company SPSS acquired last November.

PredictiveMarketing 2.0 uses advanced techniques to increase the profitability of campaigns. The application helps marketers determine to whom to send offers, which offers to send, when to send them and which channels to use. New to this release is cross-campaign optimization, the ability to enhance customer targeting across multiple campaigns. Unlike traditional marketing campaign approaches, which focus on choosing the best customers for each campaign, PredictiveMarketing 2.0 optimizes across the entire set of campaigns, and selects the best one for each customer. This customer-focused approach can result in 25 to 50 percent increases in campaign revenue.

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