Briefs

By Meredith Levinson -- CIO US

T.G.I. FRIDAY'S used to be a casual dining chain known for its big burgers, mixed drinks and suspender-wearing waiters sporting buttons that promised sweet desserts. But if you've dined there lately, you may have noticed the variety of entrées and appetisers on the menu that are labeled "Atkins approved." ...

What's interesting about this carb-reducing campaign is that it's more than an effort to latch onto a hot diet trend. T.G.I. Friday's was able to uncover the low-carb demand among its patrons' special-order requests last summer. Negotiations with Atkins were done by November, and the new entrées appeared in December 2003.

Here is the rest of the story from CIO Asia.