Briefs

New SPSS Survey Research Product Transforms Open-Ended Responses into Attitudinal and Behavioral Insight

SPSS Text Analysis for Surveys(tm) software dramatically reduces the time, effort and expense associated with analyzing open-ended responses

CHICAGO, June 17, 2004 - Open-ended survey questions have traditionally provided both a wealth of information and a host of challenges to survey researchers due to the many difficulties associated with analyzing responses. To address this opportunity, SPSS Inc. (NASDAQ: SPSSE) today announced the availability of SPSS Text Analysis for Surveys, a new software product that enables commercial, academic and government researchers to more efficiently obtain valuable information from survey text responses. Built on SPSS Inc.'s proven text mining technology, SPSS Text Analysis for Surveys brings a powerful new set of analytic capabilities to a broad class of users.

SPSS Text Analysis for Surveys assists survey researchers in transforming unstructured, qualitative data into structured, quantitative data by reliably extracting and classifying key concepts from open-ended survey response. Previously, researchers experienced difficulties in analyzing these responses as they are time-consuming, tedious and expensive to categorize. Using SPSS Text Analysis for Surveys' linguistic algorithms, researchers can now unlock open-ended data more efficiently, significantly improving analytic quality and decision-making ability as the categorized text responses can be quantitatively evaluated alongside other data. Categorical responses can also be further refined through manual techniques.

For more information, visit www.spss.com/vertical_markets/survmkt_research.