KDnuggets : News : 2004 : n16 : item10 < PREVIOUS | NEXT >


From: Shaun Collins
Date: 30 Aug 2004
Subject: Louisville, KY: Manager of CRM Marketing Analytics at Churchill Downs

Churchill Downs Inc., home of the Kentucky Derby is seeking an experienced and skilled Data Miner to help lead the customer intelligence efforts for its enterprise-wide CRM implementation. The candidate must be able to multi-task and work in a fast paced environment. You must have understanding of data warehouse, experience with SPSS 11.0 and Clementine 7.0.

Prior SAS experience on SQL and or oracle databases is a plus. Understanding of RFM, LTV, Two Step Cluster, Regression, Univariate and Multivariate Analysis, CHAID, CART and other such data mining techniques is a must. You will report directly to the CRM Group Director. If you enjoy being in the center of it all, then this unique opportunity is for you.

Your responsibilities will include:

  1. Understanding and finding patterns in transactional databases
  2. Developing models for marketing use within the Epiphany suite of applications
  3. Providing support and feedback on campaign for lift analysis
  4. Developing and introducing likelihood and estimation models based on lifestyles, transactional and demographic customer information

Desired Professional Experience:

8-10 years of development, design, and maintenance of enterprise warehouse solutions with strength in one or more of the following:

  • Data Mining using SPSS applications
  • Analytical Marketing
  • Information Technology/Background
Required Interpersonal Skills:
  • Self Motivated
  • Ambitious/Driven
  • Proven ability deliver on time
  • Results Focused
  • Bachelor's degree in Decision Sciences, Math or Information Technology. MIS preferred
  • Excellent verbal and written communications skills
Please send cover letter, salary requirements and resume to scollins@kyderby.com .

KDnuggets : News : 2004 : n16 : item10 < PREVIOUS | NEXT >

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