Briefs

Efficient and effective customer targeting key factors for well known retailer

SAN FRANCISCO/LONDON/PARIS, October 11, 2004 � KXEN, a global provider of predictive and descriptive analytic software, today announced that Sears, Roebuck and Company (NYSE: S), has implemented KXEN Analytic Framework to better target direct marketing and mailing of its multi-channel and direct response customers. With KXEN, the database marketing team is able to develop models that identify customers who are more likely to make purchases from their various direct to customer marketing vehicles.

Prior to installing Analytic Framework, Sears modelers would spend upwards of four weeks preparing data and model building. With KXEN, users have cut down development time to nearly five days, while modeling several campaigns in parallel, therefore dramatically increasing productivity levels.

Sears is using such predictive analytic technology to identify and better target its key catalog and multi-channel consumers. The company accesses its data from KXEN partner Teradata, the recognized leader in data warehousing technology. Sears can draw on thousands of customer data variables from which to build its models.

For more information, visit www.kxen.com.