Briefs

TeliaSonera Consumer Segment Sweden was already a user of Markdansanalys' Mosaic Suite, and the modelling tool has provided an ideal extension of its capabilities, providing a fully integrated analysis, modelling and customer selection environment. With ModelMaster, the database marketing team is able to develop models that identify customers who are more likely to make purchases from their various direct to customer marketing vehicles. Prior to installing ModelMaster, TeliaSonera modellers would frequently spend days preparing data and model building. With ModelMaster, users have cut down development time to a matter of hours, therefore dramatically increasing productivity levels.

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