Briefs

NEW YORK--(BUSINESS WIRE)--Jan. 17, 2005--

Breakthrough Customer-Centric Analytics Empower Retailers to Better Match Store Content with Customer Buying Intent

Fair Isaac Corporation (NYSE:FIC), the leading provider of analytics and decision technology, today introduced a groundbreaking analytic marketing technology at the National Retail Federation Annual Convention and EXPO in New York City. Specifically designed for the retail industry, the new technology will provide retailers with an unprecedented level of insight into what their customers are most likely to want and need next, and empower them to create highly individualized customer shopping experiences.

Unlike analytic approaches currently available to retailers, Fair Isaac's new Peacock solution (short for Pairwise Co-occurrence Consistency) gives retailers a complete understanding of which customer transactions trigger the purchase of additional items and at what point in time, enabling them to generate targeted, customer-centric marketing decisions that motivate those related purchases. Peacock analyzes large-scale customer purchase transaction data to reveal the complex relationships between consistent product combinations that customers buy and the context in which they buy them, such as the timing of purchases.

Using data from one of the nation's largest retailers, pilot tests have demonstrated impressive results. For example, product and product category cross-sell recommendations from Peacock analytics resulted in up to 50 percent cross-sell rate versus 5 percent for random cross-sell recommendations.

"With Peacock, we combine customer transaction data with next-generation data-mining, statistical and mathematical technologies to give retail businesses a groundbreaking analytic solution," said Jane Johnson, vice president of the retail practice for Precision Marketing at Fair Isaac. "We believe the technology will have a significant impact on large retailers looking to grow their revenues and improve their profit margins."

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