Briefs

By Barney Beal, News Writer -- 21 Feb 2005 -- SearchCRM.com

The growth of the Web, it's popularity as a marketing medium and the vast amounts of money being spent on measuring its effectiveness have prompted a group of vendors, users and consultants to form the industry's first association for Web analytics.

The Web Analytics Association (WAA), officially launched today, will promote Web analytics education, advocacy, research, standards and communication, said Jim Sterne, president of the WAA and president of Target Marketing.

Based in Washington, D.C., the WAA has a seven-member board of directors made up of vendors, consultants and practitioners. Executives from WebTrends and WebSideStory sit on the board, as does Hewlett-Packard's director of worldwide customer knowledge management and analytics. The WAA also intends to establish an advisory board with 25 members.

Here is the rest of the story.

The WAA site is www.webanalyticsassociation.org.