Briefs

http://www.asacorp.com/news/index.jsp?name=arvest

System Gives Agents Competitive Edge by Automatically Identifying and Prioritizing Sales and Service Opportunities

PITTSBURGH, PA March 1, 2005 ---Arvest Bank has selected Customer Opportunity Advisor for Banking (COA) from ASA Corp. to improve sales and retention across their branch network. The COA solution provides bank agents with a daily list of prioritized, pre-qualified customer leads, helping financial institutions make the transition from a service oriented culture to a proactive selling and service one. Arvest Bank is $7 billion-asset financial services institution with over 200 branches in 90 communities across Arkansas, Oklahoma, and Missouri.

For more information visit www.asacorp.com.