Jobs

With 12 million users, 91,500 installations, and more than 1,500 partners, SAP is the world's largest inter-enterprise software company and the world's third-largest independent software supplier overall. We have a rich history of innovation and growth that has made us a true industry leader. Today, SAP employs more than 32,000 people in more than 50 countries. Our professionals are dedicated to providing high-level customer support and services. We are looking for a Senior Database Marketing Analyst to join our Marketing Operations Team.

The Database Marketing Analyst is responsible for supporting data and information needs of the SME marketing department and its acquisition, retention, loyalty, cross-sell and market development efforts. In addition, the position is responsible for handling external and internal list request across many departments.

Job description:

• Handle requests for internal lists and list exchanges
• Evaluate and analyze metrics on customer database with in-depth knowledge of all data elements.
• Responsible for analysis and reporting of customer database.
• Team with Systems partners in the development and maintenance of data quality and hygiene standards and enhancing internal controls
• Collaborate with vendors/consultants to develop acquisition, retention, or cross-sell models
• Set up campaign tests and utilize in-house software to analyze and report direct marketing data coming in from several different sources
• Team with Reporting group design standard reports on needed basis
• Evaluate and recommend data appends to customer database to enhance targeted marketing efforts
• Team with Segment Managers and Campaign Managers in the development of targeted marketing programs and tests Coordinate list management and merge/purge processing for direct mail and other direct marketing campaigns
• Support the adoption of new campaign management and analytical tools.

• Strong quantitative skills required
• Excellent business judgment, common sense and the ability to recognize and clearly communicate business implications of data
• Must have effective oral and written communication skills, including use of compelling visuals to effectively communicate challenging or technical concepts
• Project and time management skills with an ability to set and maintain priorities in a multi-task environment and communicate potential workload issues
• Strong interpersonal skills and ability to communicate effectively with business partners.
• Access, SQL (SAS preferred or other regression tools)

• Creative problem-solving skills.
• Statistical analysis experience including database marketing a must.

Allison Armstrong, a.armstrong@sap.com
Senior Recruiter, Recruiting & Staffing
HR Shared Services - North America
SAP