Briefs

By Barney Beal, 04 Aug 2005, SearchCRM.com

SSA Global, a Chicago-based ERP vendor, unveiled plans yesterday to acquire Epiphany for roughly $329 million.

The announcement does not bode well for existing Epiphany customers, particularly in marketing, Epiphany's strongest applications, according to Elana Anderson, senior analyst with Cambridge, Mass.-based Forrester Research Inc.

"If you look at SSA and the verticals they target, they do not align with Epiphany's clients," Anderson said. "In the last couple of years, Epiphany has targeted financial institutions, insurance and telecom. Those verticals aren't even on the SSA radar screen."

Under the agreement, SSA Global Technologies Inc. will purchase San Mateo, Calif.-based Epiphany for $329 million, or $4.20 per share for shareholders of Epiphany.

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