Briefs

The company is 'positioning' itself as offering enterprise analytics, with business functions like performance and supply chain management.

DestinationCRM, by Coreen Bailor, Wednesday, September 07, 2005 IDC names Siebel Systems the 2004 market-share leader in CRM analytics applications in its report "Worldwide CRM Analytic Applications 2004 Vendor Shares: Strength and Churn," and attributes part of the company's success in CRM analytics to enhanced analytics functionality through its 2001 acquisition of nQuire Software. Siebel also had the top market share and in 2002 and 2003.

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Second-largest market-share winner, SAS Institute, is the largest predictive analytics vendor in CRM. According to Blumstein, "Predictive analytics include all analytics (both tools and packaged applications), [and are] more complex in their mathematics than core analytics. Predictive analytics are used to determine the probable future outcome of an event or the likelihood of a current state where it is unknown." These analytics include data mining, clustering, decision trees, market basket analysis, regression modeling, neural nets, genetic algorithms, text mining, hypothesis testing, and decision analytics, and may also include or be linked with a scoring capability.

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