Jobs

Responsibilities:

• Work closely with both internal & external client team, to understand the brands, marketing programs, communications, and the core customer base.
• Use understanding of the retail customer, as well as leverage internal customer information and external demographic data to implement and continuously refine the marketing strategy.
• Define and execute portfolio and program analytics, data pulls, file generation, etc. to support all assigned marketing initiatives.
• Establish testing strategies and prepare results for in-store promotions, direct mail campaigns, e-mail marketing campaigns, application contests or other marketing efforts.
• Analyze the portfolio to identify marketing opportunities and segmentation & targeting strategies.
• Drive process improvement in Customer Relationship Managers (CRM) system to support program execution and reporting/analysis.
• Manage workflow and on-time delivery of all requests for reports, ad hoc analysis, program results, modeling, targeting and segmentation strategies.
• Work with Analytic leader to prioritize initiatives and manage expectations.
• Oversee and partner with India based resource on program execution, back-end analytics & reporting needs to meet client CTQs.
• Serve as liaison between Accounting Center of Excellence (ACOE) contact & client team and provide direction & support as needed.
• Act as a statistical and analytic consultant for large-scale initiatives, providing guidance for the design, analysis, & measurement phases of the projects.
• Develop presentations and program report-outs for marketing campaigns and initiatives including strategic recommendations and cost/benefit analysis and present to the client team.
• Utilize Six Sigma tools & methods to improve targeting for direct channel campaigns.

• A relevant Bachelor's degree. Preferred degrees include Mathematics, Statistics, Database Marketing or Quantitative Analysis
• 3+ years experience in programming including experience in SAS & SQL
• Platform experience should include UNIX, PC and TSO mainframe
• Ability to provide "wing to wing" analytic support including pulling data, preparing analysis, interpreting data, making strategic recommendations and presenting to the client
• Relationship management skills with internal customers and external clients
• Ability to clearly explain technical and analytical information (verbally, written & in presentation format) and apply/summarize for business use
• Excellent project management skills with attention to detail
• Financial services industry experience
• Client relationship experience

• Credit Card industry experience
• Retail industry experience
• Green Belt certified
• Graduate Degree

To apply for this position, please visit http://www.gecareers.com and reference job #443588