Briefs

ClickZ News, By Pamela Parker | November 14, 2005

In a move likely to thrill many marketers but horrify Web analytics firms, Google is expected to release the new version of its Urchin analytics service today. The release, re-branded Google Analytics, will be free to advertisers in its AdWords program.

Google had previously charged $199 per month for the hosted service. The search player acquired Urchin back in March.

Users will be able to access both Web site and AdWords analytics through a single interface. Additionally, Google Analytics enables automatic tagging of each keyword in a marketer's portfolio so it can be easily tracked within the application.

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