Jobs

Vice President, Online Marketing Analytics - midtown Manhattan (470 Park Ave South, NY, NY)

Poindexter Systems (www.poindextersystems.com), the leading provider of online marketing optimization and analytics is actively seeking a VP, Online Marketing Analytics. This key, senior level position is responsible for ongoing research and development of Poindexter’s Progressive Optimization Engine (POE).

This position will allow the right candidate the opportunity to leverage their extensive experience in predictive modeling and analytics to further refine the strategic direction of our marketing analytics and optimization efforts. This position will be a leader of a small team (4-6); only candidates wanting to make a difference need apply. Candidates should be willing to work in a fun, energetic, but highly focused and challenging environment.

Responsibilities

• Develop, improve and redesign optimization algorithms and procedures.
• Key contributor in data modeling and business intelligence efforts
• Help clients glean marketing insights from collected data
• Monitor performance of live campaigns and take action as required to maximize marketing results (lift, conversion, etc)
• Train internal and external clients to use the analytical tools
• Define future releases of POE, including processes, algorithms and optimization variables
• Understand and communicate performance implications of varying algorithmic and procedural choices
• Clearly define and communicate scalability limitations of POE
• Provide feedback to advertisers on their media plan and creative
• Team building and development to further ongoing research initiatives

• 10+ years experience in predictive modeling, including decision trees, non-linear programming and descriptive modeling
• Prior experience designing and building predictive response models.
• Expert SAS skills
• Deep understanding of business intelligence, data modeling and reporting.
• Graduate degree in statistics or a related field.
• Direct Marketing and/or Marketing Analytics experience essential
• Understanding and application of the scientific method
• Familiarity with online marketing
• Excellent communication skills
• Highly motivated; Independent self starter
• Nice to have familiarity with one or more programming languages

Our flagship product, Poindexter POE, uses sophisticated modeling technology to leverage traditional direct marketing techniques in the online marketplace. Poindexter’s technology analyzes anonymous behavioral, demographic and transactional data and uses predictive modeling to optimize our client’s online marketing. This real-time process significantly enhances the accuracy and effectiveness of their online messaging, achieving increased customer response and improved ROI. For more information, please visit www.poindextersystems.com.

Contact:
Candidates should apply to hr@poindextersystems.com with your current/most recent salary for further consideration.