Briefs

Zhejiang Telecom Deploys Teradata Enterprise Data Warehouse to Strengthen Enterprise Operational Analysis and Decision Support System

BEIJING --(Business Wire)-- Dec. 7, 2005 -- Centralized Data Warehouse Platform with Advanced Data Mining Capability Will Enable Zhejiang Telecom to Do Targeted Marketing

Teradata, a division of NCR Corporation (NYSE:NCR), announced today that Zhejiang Telecom Co. Ltd has deployed the Teradata(R) Warehouse for development of an operational analysis and decision support system. The system will offer a customer-centric, single view of the business by integrating data of more than 20 million subscribers in the Zhejiang province. The move supports Zhejiang Telecom's business plan to shift its emphasis from acquiring new customers to increasing the profitability of existing customers.

Here is the rest of the story.