Briefs

Forbes.com, Rachel Rosmarin, 12.14.05

BURLINGAME, CALIF. - Group-think is a powerful tool on the Internet. Get enough people independently deciding about what's important and what's not important, and a consensus suddenly emerges.

Yahoo!'s acquisition last week of social-bookmarking site Del.icio.us is a sign that large portal companies are catching on to the fact that users don't mind a little help deciding what to read. Social bookmarking and social content sites rely on the opinions of users to determine what Web sites are most worth reading. Del.icio.us allows users to "tag" their favorite Web content and share those tags with others. And Del.icio.us is not alone; a host of other social-networking sites are stepping up to take on the challenge.

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