Briefs

Market Research should be Personal, Creative, Smart and, Yes, Analytical, says Anderson Founder

Stamford, CT-December 19, 2005-With the recent launch of Anderson Analytics (www.andersonanalytics.com) at the SPSS Directions 2005 Conference in Las Vegas, Anderson is quickly emerging as one of very few market research companies involved in combining traditional quantitative and qualitative online research with cutting-edge techniques such as data mining and even text mining.

Anderson Analytics strives to be a new type of marketing research firm, according to Founder and Managing Partner, Tom Anderson. Mr. Anderson brings over a decade of experience on both the client and supplier side of market research, from large market research companies such as AC Nielsen BASES and TNS-NFO to smaller tech companies like IGN.com.

"I started Anderson Analytics because I believe there are clients who want a smarter, more creative, personal relationship with their research suppliers. These clients want to utilize new technology and new methodologies that better fit their business models. They want 'deep smarts', in other words, they want practical wisdom through experience. And they want to make research fun again," said Tom Anderson.

For more information, please see www.andersonanalytics.com.