Jobs

LowerMyBills.com, http://www.lowermybills.com/, the premier online service for consumers to compare and lower bills, seeks a Marketing Optimization & Segmentation Manager to join its Marketing team.

The Marketing Optimization & Segmentation Manager will be tasked with driving online customer acquisitions by delivering the right message to the right person at the right time.

RESPONSIBILITIES:

• Gather, analyze and interpret a wide variety of data to understand and draw conclusions about marketing audience, offers, online segments
• Identify key actions, behavioral triggers, or additional segmentation criteria that will serve as the foundation for new marketing programs
• Manage optimization test plans in terms of setting milestones, managing expectations and meeting deadlines.
• Take responsibility for the presentation of program/campaign metrics and make recommendations for ongoing improvement/optimization

• Individual should also possess strong quantitative skills, familiarity with databases, and an understanding of business analytics
• 5-7 years of successful experience in direct marketing analysis and targeting with a specific emphasis on internet based customer acquisition
• In depth understanding of data management for campaign planning, targeting and performance management for interactive media campaigns
• Solid knowledge of marketing and database marketing principles. Experience with campaign design and execution, including segmentation, measurement and analysis

LowerMyBills.com, recently acquired by Experian Interactive, is a profitable and rapidly growing company with a workforce of about 200 people. To date, LowerMyBills.com has helped consumers save millions. We offer a competitive salary and a comprehensive benefit program.

Contact:

Please submit resume to: 87-26-MH357@apply.maxhire.net