Features

SAS and SPSS are the leading vendors of data mining capability to support a CRM initiative. However, a large number of niche vendors offer complementary or better solutions for specific aspects of customer data mining.

Most enterprises rely on a combination of vendors to enable customer data mining. SAS and SPSS offer broad solutions that will serve most needs that enterprises may have in this market. Chordiant Software, Fair Isaac, Teradata and Unica have demonstrated synergy between their data mining solutions and their other applications. KXEN, Portrait Software/Quadstone and ThinkAnalytics can all be considered complementary to the larger vendors for enterprises willing to trade some analytical sophistication for faster model development.

Here is the Gartner magic quadrant report, available on SPSS website.

Here is another view on Gartner Magic Quadrant for Data Mining.