Briefs

By Barney Beal, 07 Mar 2006 | SearchCRM.com

Unica Corp. announced today that it will acquire Sane Solutions LLC, a Web analytics software maker.

Waltham, Mass.-based Unica will pay $26 to $28 million for Sane Solutions, a privately-held firm based in North Kingstown, R.I., with $22.8 million to be paid in cash and the remainder in Unica common stock. Unica went public a year ago and is now starting to spend some of that capital.

The move comes less than three months after Unica purchased MarketSoft, a maker of event detection and lead management software. Sane Solutions provides software to analyze customer online behavior and Web traffic. Its NetTracker product offers both hosted and on-premise deployment options based on an open architecture.

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