Briefs
Google Files 12 New Patent Applications
July 11, 2006, SearchEngineWatch.com
Twelve Google patent applications where published this past week, including seven that focus upon geographical information and local search.
- How good a match ads may be to the content on pages they are
served upon through a program like Adsense.
- A process for improving the targeting of ads.
- Real time transportation data for travelers.
- An exploration of ad layouts.
- An automated advertising approval process.
- Reasons for location-based businesses to use local area advertising, including an improved pay-per-call process.
- How the most authoritative local search results are identified.
- The use of visual gap segmentation to separate information on different parts of pages, with implications beyond local search.
- Ties business locations with regional areas.
- A method for reducing ambiguity in geographic location.
- Deciding whether regular or local results might be shown when at least one query term might be geographical in nature.
- Assigning confidence scores between business identity and location information on a page
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