Courses

Data is your most valuable asset. It represents the entire history of your organization and its interactions with customers. Predictive analytics taps this rich vein of experience, mining it to offer something completely different from standard business reporting and sales forecasting: actionable predictions for each customer. If you predict it, you own it.

Predictive Analytics for Business and Marketing is a concentrated training program with an active hands-on component. In two days we cover:

• The techniques, tips and pointers you need in order to run a successful predictive analytics and data mining initiative
• How to strategically position and tactically deploy predictive analytics and data mining at your company
• How a predictive model works, how it's created, and how much revenue it generates

Dates:         October 19 and 20, 2006 (right after DMA '06)
Location:     San Francisco, CA
Instructor:   Eric Siegel, Ph.D.
Price:          $1,300. $100 off for early-bird registration

No background in statistics or modeling is required. The only specific knowledge assumed for this training program is moderate experience with Excel.

For more information, see www.PredictionImpact.com/predictiveanalyticstraining.html