KDnuggets : News : 2006 : n21 : item27 < PREVIOUS | NEXT >

Briefs

Web Mining in the Leisure Industry

Does Membership Really Have its Privileges? Web Mining in the Leisure Industry: Hotel Brands and Loyalty Programs through the Eye of the Frequent Traveler

Anderson Analytics to Present Web Mining Data at ESOMAR's 2006 Leisure Conference in Rome

ROME, ITALY - November 1, 2006 - From discounts to reward incentives, companies across the travel industry try to build customer loyalty and brand identity with "frequent traveler" programs. But does it work? Tom Anderson and Jesse Chen of Anderson Analytics, a full-service market research consultancy, tackles this issue using cutting-edge web and data mining techniques combined with traditional market research. Tom will reveal Anderson Analytic's findings at the 2006 ESOMAR Leisure Conference, running November 5-7, in Rome, Italy in a paper titled, "Web Mining in the Leisure Industry: Hotel Brands and Loyalty Programs through the Eye of the Frequent Traveler".

In this study, Anderson Analytics "content-mined" data available on Flyertalk.com's discussion boards, one of the most highly trafficked travel domains. Flyertalk.com features chat boards and discussions that cover the most up-to-date traveller information.

Text mining of websites can fill in the gaps between quantitative and qualitative data. Due to advances in software it is now possible to automatically identify and classify favourable or unfavourable terms relating to various brands and products. It is even possible to measure and categorize actual emotional reactions.

To find out about gaining the Information Advantage though text mining go to:

http://www.andersonanalytics.com


KDnuggets : News : 2006 : n21 : item27 < PREVIOUS | NEXT >

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