Publications

... From Nucleus Research Dec 2006 report: Top Ten Predictions for 2007

VISUALIZE WORLD DATA

In the past, traditional BI and analytics solutions have delivered a positive ROI by providing businesses with valuable information to make key business decisions. However, these applications were often limited in value because they required a significant amount of training or statistical knowledge to be used properly. This year, data visualization and analysis tools that simplify report creation, data modeling, and real time analysis will provide the business user with more meaningful access to data. Data visualization and analysis tools for business users will drive greater adoption and more rapid decision making � while challenging the traditional BI approach.

...

HOLISTIC DATA MINING

Data mining and text mining enable organizations to analyze and explore both unstructured and structured data to identify patterns, relationships, and trends. Organizations have used data and text mining to analyze surveys, call center notes, e-mails, Web chat, and other types of content to identify relationships in large sets of data that explain how customers, partners, employees, or other entities respond to events and interact with each other. More and more organizations will look to integrated data mining to achieve ROI by reducing marketing costs and better targeting customer interactions.

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(Thanks to Karl Rexer for the pointer)