Briefs

Unica releases the latest version of its Web-analytics product, Affinium NetInsight 7.1, focused on ease of use and tighter multichannel tie-ins.

DestinationCRM, by Jessica Sebor, December 05, 2006 Unica Corporation today released an upgraded version of its Web-analytics solution, Affinium NetInsight 7.1. In an effort to make the solution more marketer-friendly Unica introduced interactive visualization tools and new geographic overlay capabilities. According to the company, the upgrade will make the solution more visually appealing, easier to use, and more adept at drilling down to the customer at an individual level. The product release, which follows the acquisition of Sane Solutions, delivers on a need in the marketplace for tighter end-to-end, cross-channel marketing capabilities.

Read more.