Publications

David Norris, Bloor Research, 9th January, 2007

It is obvious that data mining has become a far more mature and established technology in the last decade than its niche presence before. As the market matures so the players have established niches for themselves and offer differentiation from products such as SAS, that for many would appear to be the most obvious choice.

Whilst the majority of players have moved down market from SAS, Fair Isaac have adopted a path of really defining the top end of this market, with a product offering which is capable of offering both models which, in the majority of cases, they would claim to be superior, as in more powerfully analytic than a SAS model, but which are also more productive, enabling better models to be produced and deployed faster. Whilst with SAS many of the deployment and productivity issues can be addressed by embedding their data mining product in their overall BI architectural offering, that obviously involves a cost which gives Fair Isaac an opportunity to compete very favourably.

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