Briefs

By Kevin Newcomb, January 23, 2007

Microsoft last week invited its top advertisers to Redmond to dazzle them with the latest and greatest bits of its adCenter advertising platform and emerging projects from its adCenter Labs (adLabs) testing grounds.

While adCenter is in its early stages focusing on search and contextual text ads, future incarnations will include other kinds of advertising. Research projects in adLabs focus on seven key areas: keyword and content technologies, ad selection and relevance, audience intelligence, social networking, video, platforms, and devices. Projects are at various stages of development, with some nearly ready to be integrated with adCenter, and others existing as barely formed concepts. Read more.