Briefs

By Barney Beal, 14 Feb 2007 | SearchCRM.com

Microsoft has beefed up its Dynamics CRM with free analytics applications that borrow from its existing business intelligence (BI) tools.

Released this week, the Microsoft Dynamics CRM Analytics Foundation is based on Microsoft's wider BI initiative. It leverages BI capabilities from Microsoft's SQL Server, Office Business Scorecard Manager and SharePoint and will eventually incorporate PerformancePoint Server 2007 when it is made available later this year.

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The predictive analytics piece uses Microsoft's data mining algorithms from within SQL Server Analysis Services to detect customer patterns and make recommendations. For example, sales representatives might be able to see the probability that a lead will close.

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