Publications

Interview Date: January 15, 2007 Published: February 11, 2007 Conducted by StoneTemple Consulting.

Eric is currently Vice President with the Visual Sciences division of web analytics firm, WebSideStory, is the author of several books on web measurement and moderates several popular discussion lists on analytics. He also manages an excellent site on web analytics called Web Analytics Demystified. He previously worked as an analyst with JupiterResearch and has been cited in the Wall Street Journal, Washington Post, New York Times, CNN, Business 2.0 and others as an expert on the topic.

Interview Transcript

Eric Enge: Why don't we start with a brief background on Eric T. Peterson?

Eric Peterson: Sure. I started working in the web analytics industry in 1998 as a webmaster for WebTrends Corporation. At WebTrends I could see that web analytics was going to be a very big part of how business was done online, and how people would justify the expenses that they were making.

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