Briefs

Software adds decision guidance to integrated BI offering

CARY, NC (March 12, 2007) - Empowering decision makers to make the best use of limited resources, SAS, the leader in business intelligence, shipped enhanced SAS/ORŪ software. Customers use this SAS operations research software to optimally operate within constraints and more fully achieve strategic objectives. SAS does the "heavy lifting," including all of the data preparation and descriptive and predictive analysis steps needed to build and solve large, complex optimization problems.

IMS Health, a leading pharmaceutical consulting provider, needed to optimize its portfolio planning solutions to schedule promotions at levels of detail beyond what Excel-based spreadsheets or current niche industry models could handle.

The benefits of new enhancements to SAS/OR include:

• Faster solvers that generate quicker answers.
• Powerful new modeling syntax that enables greater expressiveness.
• Improved method of inputting data that increases flexibility and reusability.

For more information, visit www.sas.com .