Briefs

Günther Direct Services GmbH optimises mailing campaigns for their customers with the prudsys DISCOVERER and hereby doubles activity results.

(pressebox) Chemnitz, 04.04.2007 - GDS has introduced the classification software of the Data Mining specialist prudsys AG in order to optimise mailing campaigns and to predict cancellations.

Now Günther Direct Service GmbH has revealed first results after the implementation of the prudsys DISCOVERER. The Bamberg-based company has reached a significant increase of response rates of its most profitable marketing measures by the use of the Data Mining system.

Read more.